How a commercial multideck can help boost your sales and revenue

Listed Under: Blog

Commercial multidecks are an excellent asset for any food or drink business. Commercial multidecks give you the perfect set-up to attractively display a whole range of products, from grab-and-go lunches for busy office workers to artisan produce in a local farm shop. Our commercial multidecks are chosen for their high-quality design and build. From LED lighting to slimline frames for maximum visibility, clever and thoughtful design will help to attract customers and increase your sales. Investing in a modern commercial multideck will be good for your business, increasing sales and reducing running costs, due to the improved energy efficiency of newer models. Choose a new multideck for your business today, and enjoy increased sales and revenue tomorrow.

If they see it, they'll buy it

Impulse buys are a vital part of your business strategy. Making sure you capture the potential in this sector is crucial to building a profitable business. A strategically placed multideck, with key products carefully placed at eye level, will give you the opportunity to capitalise on impulse buys. Consumers are very visually driven, so never underestimate the importance of the visual aspect of your products. Think about where to place your commercial multideck. If you frequently have a queue at the till, then a multideck nearby can be a winner, customers who are already engaged with buying, will often add tempting drinks or snacks to their order due to the multideck’s placement. Make it easy and visible, and you’ll see the results in your bottom line.

Better storage and organisation will increase sales

The other main advantage of investing in a new multideck is the increased storage and organisation that this will bring. Storing products in an ordered fashion will make it easy for both you and your customers. No one wants to be rummaging around in a poorly lit fridge looking for something to eat during their lunch break. Having a well-presented display will make it easier for your customers to buy. Good storage and organisation will also help with your stockkeeping. Being able to see exactly what you have in stock will help with timely ordering and managing best-before dates. This helps prevent waste from poor stock management. Modern commercial multidecks’ sleeker designs give far more usable space to the same footprint when compared to older models. So, you may well find that upgrading your unit gives you more space, which, in turn, will help you to be better organised.

How have other successful businesses used their multidecks?

A commercial multideck can be an excellent marketing tool. Some business owners use their multidecks to showcase a lunchtime meal deal, perhaps with a fresh sandwich and a chilled drink. Placing the deal in the same multideck makes it easier for the customer to choose this deal, and increases your chance of upselling. Seasonal displays can also work well in a multideck, such as offering a spooky range of snacks and drinks in the run-up to Halloween. Tapping into seasonal marketing is always beneficial. Having a specific multideck for this can be invaluable. Businesses such as delicatessans that offer distinct food types like artisan cheeses, cold meats, pickles and drinks often benefit from having a series of separate multidecks. Keeping their distinct products in different areas helps customers who may have a rough idea of what they want, but will benefit from having the choices laid out before them in an attractive display.

Fridgesmart has an excellent range of multidecks for your business

At Fridgesmart, we don’t just sell multidecks to our customers, but provide them with a complete service from start to finish. Whether you’re looking to replace an existing unit in a hurry, or are planning a complete overhaul of your retail unit, we’re here to help. Our commercial multidecks are carefully chosen for their high-quality design and build, and we’re confident that they’ll prove to be a valuable investment for many years to come. You can see our range of commercial multidecks here or contact our experienced and helpful team, who are on hand to help you choose the best solutions for your business needs. Simply call today on 01792 677169.