The top five benefits of glass door display fridges

When you look at all the benefits of glass door display fridges, it’s easy to see why more and more businesses are choosing to invest in glass door display fridges for their businesses. We take a look at the benefits below and discuss how they can help your business.

Enhanced product presentation for enhanced sales

Modern glass door display fridges have cleverly designed storage systems. With moveable shelves, including certain shelves that tilt, you can customise your display fridge to show your products in the best possible way. Not only can you display products effectively, but you can also store products so you always have a good selection of each item available. Our display fridges have excellent lighting and easy-to-open doors. The easier you make the buying experience for your customers, the more likely they are to shop. The more of your range they can see, and the more attractively it’s arranged, the more likely they are to buy. Spend some time thinking about how best to display items. You want your best-selling products in the sweet spot, generally around eye height, and your less popular ranges filling in the rest of the available space.

Increase impulse purchases with a glass door display fridge

Impulse buys are very visual. If we see something, we’re far more likely to want it. A well-stocked drinks display cabinet will encourage impulse buys from customers as they walk around your shop. Many retailers place their display fridges near the point of sale, as people in a queue are susceptible to impulse purchases. Drinks, snacks and ice creams are popular impulse buys, as they are seen as low-value treats that are within people’s budgets. 

Reduce energy consumption with a modern glass door display fridge

Modern glass door display fridges are designed to be energy efficient, even despite the door opening and closing throughout the day. With the rising energy costs being a key factor in today’s business world, investing in an energy-efficient fridge is a financially sensible option. Older display fridges tend to have extremely high energy consumption, which can eat into your profit margin. Driving costs down is as important as driving sales up, to help achieve a healthy profit for your business. 

Keep your stock under control

Managing your stock sensibly has a huge impact on your cash flow. Many businesses struggle because of cash flow issues. Having a very clear idea of your stock levels will ensure you order at the optimum time, and are not tying your cash up in excess stock. A clear and visible display fridge allows you to quickly and easily do a stock check, and keep an eye on best-sellers or fluctuations in demand. Anything that helps you manage your business more efficiently can only be beneficial.

Give your customers a fully transparent shopping experience

Customers want to know what they are buying. They don’t want to have to rummage around inside a crowded fridge searching for their favourite drink. Not only is this time-consuming for them, but in a post-Covid world, people are more careful about germs. A modern display fridge allows your customers to spend time thinking about what they want while just looking through the glass, before selecting their option. This ease and transparency makes for a more hygienic – thus, enjoyable – shopping experience for your customers. Happy customers will become repeat customers, who in turn may become loyal customers, which will help you build a successful business.

Come to the team at Fridgesmart for your glass door display fridge today

Whatever your business needs, here at Fridgesmart we can help you. We have an extensive range of high-quality and well-designed glass door display fridges. Different display fridges will suit different businesses, which is why we have such a wide range of sizes and styles. Spending time choosing the best type for your business is important, as is using it correctly to showcase your products in the best light. We pride ourselves on the high level of service and expertise we offer all our customers. If you’re unsure of the best type of glass door display fridge for your business, you can take a look at our range here (https://www.fridgesmart.co.uk/glass-front-fridges). Our friendly and helpful team is always on hand to discuss your requirements with you. Simply call us today on 01792 677169.