Tips to make your chilled food displays more enticing

Investing in a new display fridge is an important business decision. Well-displayed food will attract more customers and lead to increased sales and revenue. By choosing a new, more streamlined and energy-efficient fridge, you’re investing in the future prosperity of your business. It also gives you the opportunity to rethink your displays. It can be all too easy to keep doing what you’ve always done, even if this isn’t necessarily the best way. Also, your customers can get used to the same layout and display and automatically seek out their normal buys. When you create fresh, new food displays, your customers will be more likely to spot additional tempting items to try.

People won’t buy what they can’t see

As a general rule, if your customers can’t see something they won’t buy it. Investing in a new display cabinet will give you more useable space to footprint, than an older style display unit. The new streamlined versions are designed for optimal visibility and enhanced product promotion. From a smaller and more discreet frame with larger merchandising capacity, to improved lighting, a modern commercial display unit will allow you to showcase your chilled food to the max. The increased space will give you the resources to try out new displays and concentrate on how to engage your customers. When you’re designing your displays, remember to always look at them from the point of view of a customer.

What are you trying to sell? Homemade ready meals for busy people?

Why not display a main meal, accompanied by the suggested sides, providing your customers with an easy-to-see meal idea?

Ready-made sandwiches for busy office workers? Ready-made sandwiches on trays need to be clearly labelled so that people know exactly what is on offer. A simple garnish on the trays can help the sandwiches look homemade and appealing.

Or artisan cheese for tourists? Why not create little cards describing each of the cheeses, and for a unique touch, photos of the animals the milk used to make them came from! Anything that helps to engage your customers will help to increase sales and revenue.

Keep your chilled food at the optimal temperature

Investing in a new commercial display unit will give you an enhanced visual display, but also help you optimise your food safety and longevity. Older units can struggle to maintain a reliable temperature, and this can contribute towards reduced food quality. However, regardless of the age or condition of your chilled display unit, how you use it will make a difference. Fridges are most efficient at 75% capacity. This allows space for the cold air to circulate, with sufficient items within the fridge to keep the temperature consistent. Monitor your products, and work to ensure that you maintain a good level of products within your space. Make sure you check the temperature health and safety guidelines and ensure that you keep a record of your checks. Ensure that your display unit is regularly serviced to keep it running efficiently. If your unit has doors, make sure your workforce understands the importance of keeping them shut, and of checking and cleaning the door seals on a regular basis.

Good food organisation equals good food safety

While it’s important to create visually attractive displays to engage your customers, you must always consider food safety at the centre of all that you do. You need to provide separation between different types of food. Meats and cheeses, while good to display together, need barriers between them to prevent cross-contamination. A good display can incorporate items together, without reducing food standards. Remember the importance of ‘first in, first out’ for food safety. This can be harder to manage in more creative displays. Where items are stacked in a chiller cabinet, simply ensure that the new products are placed at the back of the shelf. If your food is laid out in a more natural display, then make sure that you have a system for tracking the dates.

Come to Fridgesmart for your new commercial display fridge

Here at Fridgesmart, we know about fridges, and we know about business. We aren’t just here to sell you a new commercial display fridge. We’re here to talk to you and advise you on the best type of display unit for your business. We know that all businesses are different, which is why we offer an excellent range of different commercial display fridges to suit your needs. For advice on choosing the best commercial display fridge for your business, call us today on 0115 9413640.