What's the best commercial refrigeration for late summer sales?

Ah, summer is coming to an end already. Can you believe it?

Around this time of year, as we expect temperatures to begin fluctuating, businesses that depend on refrigeration units face unique challenges. You might see your product quality impacted by varying temperatures, pressure and humidity. At the same time, we’ll start to see consumer preferences changing, affecting sales and sales revenue.

Maximise sales in this period by investing in robust commercial refrigeration solutions. This blog walks you through your options with a customer-centric mindset, ensuring you make the most of your investments.

Understanding the late summer landscape

Most years, late summer brings a mix of consumer behaviours and weather patterns. In general, we see warm weather accompanying shifting customer tastes and desires.

With warmer temperatures, your clientele will gravitate towards cold beverages and ice creams. However – this is England. The weather forecast is by no means guaranteed. Unpredictable cold spells or rainstorms (of which we encounter more than a few!) inevitably damper your sales figures for cold products.

Your late summer fridge, then, should accomplish two things. First, you must be able to trust it to hold produce suitably chilled so its lifespan is maximised. Secondly, you need units that show off your products. These cleverly designed fridges and freezers entice people to come into your shop even if the weather is less than ideal.

Two of your best options are display fridges alongside ice cream freezers.

Display fridges are fantastic for showcasing late summer hits like cold drinks and other chilled goods. With glass doors, customers can see precisely what they’re purchasing, and cleverly designed lighting helps showcase your hard work in its best light. The idea here is, of course, to entice customers to make impulse purchases.

Ice cream freezers are another brilliant choice, especially for this time of year. With vibrant branding and easy access, they encourage customers to indulge in frozen treats.

Whether you opt for a display fridge, an ice cream freezer, or both, choose an energy-efficient model. Minimising energy consumption significantly reduces overheads during peak periods. It also gives you the space to show off your environmental credentials. Use all these to maintain your competitive edge.

Ideal refrigeration solutions for the late summer period

Think about versatility and efficiency when selecting commercial refrigeration equipment for late summer. Your solution must bring a good return on investment through a high number of expected immediate sales or through its adaptability and use through other seasons. For example, display fridges usually accommodate various products, from soft drinks to fresh salads to cakes and sandwiches. No matter the season, there’s always something to sell!

(Many refrigerator options, including display fridges, come with adjustable shelving. For most businesses, this adaptability is critical. Take the time to find a unit with adjustable shelving. You might save yourselves a massive headache further down the line).

It’s not just display fridges that must be attractive and functional. Ice cream freezers – and any other unit you purchase for late summer use – fall into the same category. Choose ice cream freezers with powerful compressors to ensure they maintain the optimal (very cold) temperature, enhancing your products’ lifespans.

If you regularly travel to events or offer catering, why not invest in a mobile unit? You’ll find fridge and freezer options in this category. These units are, by nature, extremely versatile and easy to transport to and from your customers. You can even use them in your shop front at other times, reconfiguring them through different seasons to meet seasonal demands!

Merchandising tips for success

Don’t be afraid to reach out to us to discuss refrigeration unit options! It can feel overwhelming sorting through all the options, and we have experts on hand to make the process much easier for you.

Effective merchandising is essential once you’ve selected the right fridge or freezer for your business. Consider a few options below to maximise your unit’s ROI.

• Train staff to promote certain products.
• Position display fridges near high-traffic areas to capture attention and drive impulse buys.
• Keep your fridges and freezers well-stocked and visually appealing, as customers are more likely to notice vibrant colour combinations.
• Engage customers with free samples of promotions, encouraging them to try new products.
• Use bold signage to highlight promotions and seasonal products.
• Incorporate seasonal themes into your displays to create the right atmosphere for the time of year.

Work with Fridgesmart to choose your late summer fridges and freezers

Take the time to understand the unique challenges and markets in late summer. The more you can grasp your customers’ behaviours, needs and wants, the better your chance of investing in the right refrigeration solutions and making the most of the season.

As described on this page, display fridges, ice cream freezers and mobile units are brilliant all-round choices. You’ll find a large selection on our website, with features like next-day delivery and a dedicated warranty.

But if you require a more bespoke solution, don’t worry. We’re here to help. Whatever you need, we’ll source it for you. Your success is our success, and we’re excited to help drive you towards that goal.

Ready to enhance your late summer sales? Great! Fridgesmart is here when you need us. Otherwise, delve into our broad product range today.